Vintage & Original Extremely Scarce NEMS Record Bag from Brian Epstein's Music Store in Liverpool.

THE NEMS BAG AND WHAT IT MEANS.
NEMS was short for North End Music Stores, and it grew out of an expanding family furniture shop in Liverpool. They sold musical instruments and of course records. Brian Epstein famously joined the family business in the late 50s and was put in charge of the record department of the newly-opened NEMS music store on Great Charlotte Street. Under his guidance it became one of the biggest musical retail outlets in the North of England. A more modern branch opened before long and they eventually advertised branches across Merseyside